Who we are
The New Mom Project was founded by Gwen Broda, a nurse and full-time mother of three, based in
Toronto. She was inspired to start the New Mom Project after reading about the Finnish Baby Box
program. She believes strongly that all Canadian mothers, regardless of their income or social status,
should have access to this kind of support and decided to do something about it.
Understanding that having a healthy pregnancy and getting medical attention for the health and safety
of the newborn was essential, the New Mom Project operates through a referral program.
We work with our community partners including all major hospitals, midwife clinics,shelters, community health
centres, and Toronto Public Health.
A healthy Toronto where all new parents experience the support, respect and dignity they deserve.
Empowering new parents in need with resources that promote well-being and health across our community.
Originally starting off in Gwen’s living room, the New Mom Project has grown and now provides online help for low income families and their newborn babies.
Poverty is an ongoing problem in Toronto and many families find it difficult if not impossible to prepare for their baby with safe, clean items.
The New Mom Project is operated within a community health framework with a focus to provide safe sleeping environments, safe car seats to bring baby home from the hospital, carriers or strollers to reduce isolation and provide transportation to doctor’s appointments, as well as seasonal clothing for the infant.
What they say
Ususe sum ab personami necessaria, accusamus converso iste.
The New Mom Project is led by Gwen Broda, run by volunteers and governed by a board of directors. Volunteers work hard to sort through the donations, prepare bundles, deliver packages to families and
plan fundraising events.