Who we are

About Us

The New Mom Project was founded by Gwen Broda, a nurse and full-time mother of three, based in

Toronto. She was inspired to start the New Mom Project after reading about the Finnish Baby Box

program. She believes strongly that all Canadian mothers, regardless of their income or social status,

should have access to this kind of support and decided to do something about it.

Understanding that having a healthy pregnancy and getting medical attention for the health and safety

of the newborn was essential, the New Mom Project operates through a referral program. 

We work with our community partners including all major hospitals, midwife clinics,shelters, community health 

centres, and Toronto Public Health.


Our Vision

A healthy Toronto where all new parents experience the support, respect and dignity they deserve.

Our Mission

Empowering new parents in need with resources that promote well-being and health across our community.

Our History

Originally starting off in Gwen’s living room, the New Mom Project has grown and now provides online help for low income families and their newborn babies.

Our focus

Poverty is an ongoing problem in Toronto and many families find it difficult if not impossible to prepare for their baby with safe, clean items.
The New Mom Project is operated within a community health framework with a focus to provide safe sleeping environments, safe car seats to bring baby home from the hospital, carriers or strollers to reduce isolation and provide transportation to doctor’s appointments, as well as seasonal clothing for the infant.



What they say

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Vivien Dudley
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Jeffrey Mcfadden

Our Team

The New Mom Project is led by Gwen Broda, run by volunteers and governed by a board of directors. Volunteers work hard to sort through the donations, prepare bundles, deliver packages to families and
plan fundraising events.

Gwen Broda
Executive Director
Helene Llorens
Executive Administrator
Lena Safaniouk
Board Member
Jenny Leach
Board Member
Sarah Butler
Board Member
Jennifer Stam
Board Member