The New Mom Project was founded by Gwen Broda. Gwen is a nurse and full-time mother of three based in Toronto. Gwen has decided to commit her time to make The New Mom Project successful. She is also currently studying at Ryerson University in the degree completion program for her Bachelors of Science in Nursing (BScN) degree. Gwen was inspired to start the project after reading about the baby boxes that Finland provides. She believes strongly that Canadian mothers should have access to this kind of support and she decided to do something about it.